The Adelaide Fringe is on the verge of selling an incredible one million tickets with more than 750,000 already sold.

There is just over one week left of this year’s Fringe festival and if 250,000 more tickets are sold, the iconic South Australian festival will be the first event in Australia to ever sell one million tickets.

This would be an extraordinary win for our state - cementing our reputation as the arts capital of Australia - and an incredible achievement for a festival already known globally as the second largest arts festival in the world.  

Importantly, it would also mean more money in the pockets of our artists and venue owners, who continue to recover from the impacts of the pandemic.

South Australians, along with visitors from interstate and overseas, have come out in droves to support this year’s festival.

To date, 364,086 new interstate visitors have come onto the Adelaide Fringe website – proof that the Malinauskas Labor Government’s additional $8 million investment (over four years) has been a huge success with part of the funding used to market the Fringe interstate.

We are encouraging everyone to make the most of the long weekend and this last week to get to as many shows as possible.

Should Fringe hit the one million ticket goal, this would see an almost 18% increase on the highest selling year on record – 2020 – when 853,419 tickets were sold.

It would also be an incredible boost to South Australia’s economy with the 2020 season resulting in more than $96.7 million dollars in gross economic expenditure in our state.

With a huge array of shows including cabaret, theatre, comedy, circus, music, visual arts and workshops across more than 500 venues in South Australia, there is something for everyone.

So buy your tickets and get to the Fringe so we can reach that one million ticket sale goal!

Quotes

Attributable to Andrea Michaels

The Adelaide Fringe is so close to becoming the first event in Australia to sell one million tickets.

This would be an incredible achievement for our state and mean more money in the pockets of our artists and venues as well as an enormous boost for South Australia’s economy.

Let’s all buy tickets this long weekend and prove once and for all that we are the festival city as the first to sell one million tickets. 

Attributable to Heather Croall, Adelaide Fringe CEO

We are on track to smash the record set in 2020 with 750,000 tickets already sold.

I encourage people to go and see one extra show over the long weekend or head out with friends and family to see a show as a group so together, we can reach that goal of one million tickets sold.