Release date: 03/07/2022

The Malinauskas Labor Government is delivering yet another election commitment and bringing back Brand SA – shining the light on South Australian producers, manufacturers and owners.

The Government has Budgeted $6.2 million over four years to re-establish Brand SA, which will focus on marketing South Australian made products and grown produce to markets intrastate, interstate and overseas.

The former Liberal Government axed Brand SA, which managed I Choose SA and the State Brand in 2019. However, at the State Election, Peter Malinauskas announced Labor would bring back Brand SA.

Brand SA will become a dedicated agency within the Department of Trade and Investment, and this initiative will include a new Buy Local campaign to encourage South Australians to switch $1 in every $20 of their spending to local products.

There are currently almost 8000 businesses registered and using the State Brand, as we strengthen South Australia’s image and reputation.


Attributable to Peter Malinauskas

Many South Australians know and love our brand, it has become so recognisable across the State – many still look for it when they want to support local businesses.

We already know South Australia is the best place in the world to live and do business, and now we want to let the rest of the world know.

This investment will enhance the attractiveness of South Australia as a place to live, work, study, visit, invest or trade.

Attributable to Nick Champion

Reinstating Brand SA is just another way our Government plans to proactively raise the profile of South Australian businesses.

Our aim is to maximise the profile, and the competitive position, of South Australian goods, services, experiences, in local, national, and International markets.

Attributable to Kytons Bakery’s Sharon Sutton

We have so much to celebrate in SA – great food, great inventions and innovative thinking.

It is great to see the revitalising of BrandSA – a recognisable brand that celebrates the wonderful variety and quality of food and other products and services we have in SA.

Supporting local is so important in these challenging economic times.

Attributable to Bickfords’ Chris Illman

The Bickford’s Group of Companies is excited to see Brand SA back to drive positive   messaging intrastate, interstate and globally encouraging consumers to consider South Australian made products that are made by the most passionate advocates for this state.

Businesses like ours who invest in South Australia, in people, and infrastructure that will benefit generations to follow.