Better cooperation and sharing between States and Territories on road safety public education campaigns will be a priority on South Australia’s agenda at the first-ever Road Safety Ministers Meeting.

Taking place in Perth today, Minister for Police Joe Szakacs will ask Ministers from other States and Territories to consider how better collaboration can reduce road trauma.

Road safety campaigns are a critical part of any integrated strategy to address road user behaviour and achieve a cultural shift in attitudes and perceptions of road safety.

The National Road Safety Action Plan includes an action to develop a National Road Safety Research Framework to coordinate and prioritise road safety research. An opportunity exists to take a similar approach to road safety campaigns through both specific collaborations, as have occurred in the past or a more structured framework.

In South Australia currently, SA Police focus campaigns on the ‘fatal five’ of speeding, drink and drug driving, distraction, seatbelts and dangerous road users.

Currently, SAPOL has active campaigns in market targeting all of the fatal five, as well as other key road safety markets such as regional drivers, older road users and cyclists.

Quotes

Attributable to Joe Szakacs

Better driver behaviour is a priority that doesn’t recognise state borders.

I’m pleased to welcome the first-ever Road Safety Ministers Meeting as a priority of the Albanese Labor Government and National Road Safety Action Plan.

Key dialogue between state and territory Ministers is critical as we pursue zero road deaths by 2050.