Premier Jay Weatherill has today welcomed the deepening of the Port Adelaide Football Club’s relationship with China, saying that it will benefit our State’s already strong ties with our largest trading partner.

Earlier today, the Port Adelaide Football Club announced a multi-million dollar commercial agreement with Chinese investor Mr Gui Goujie, which will see it deliver a range of AFL programs and products into China.

The Prime Minister also announced that Port Adelaide will play an AFL season game in Shanghai next year.


Mr Gui Goujie is a highly respected Chinese businessman whose company CRED has invested more than $27 million into Western Australia.

The State Government has committed $250,000 towards a 25 episode documentary series titled The AFL Show, which is produced by Port Adelaide to raise the profile of South Australia in China.

The program will showcase highlights of Port Adelaide’s game each week, highlights and scores from other games across the weekend and a regular segment on Port Adelaide’s international recruit Chen Shaoliang who will provide a unique insight into Port Adelaide, the AFL and living in South Australia.

Last week, South Australia sent its largest ever delegation to China, to coincide with the 30th anniversary of the sister state relationship with Shandong.

As part of the mission, the Adelaide 36ers last week signed a Memorandum of Understanding with Chinese team Shandong High-Speed, which will involve coaching and player exchange between the two teams.

Quotes attributable to the Premier

Sports diplomacy is an important part of our strategy to deepen our links with the world, and this new partnership between the Port Adelaide Football Club and China will only serve to strengthen our relationship with our largest trading partner.

Port Adelaide won’t be the only beneficiaries of this partnership - it will help to increase the awareness of our South Australian brand and open doors for businesses, attracting investment and creating local jobs.

Last week, I met with Mr Gui to discuss his interests in investing in the Port Adelaide Football Club, and he was very excited about the possibilities that can arise through their new partnership.

I wish to congratulate the Port Adelaide Football Club for their ambitions to grow their club beyond our State’s borders and look out to the world.