The South Australian Government’s commitment to create more jobs and wealth in the tourism industry continues with today’s announcement of a new round of funding for events in regional South Australia.
Applications for the State Government’s Regional Events and Festivals Program and Community Events Development Fund are now open.
Both programs aim to develop a strong calendar of regional events throughout South Australia helping to attract local, interstate and international visitors and boost the State’s economy.
The Regional Events and Festivals Program helps cover the costs of marketing and promotional activities for events which successfully promote South Australia’s regions as tourism destinations.
The Community Events Development Fund provides up to $5000 in financial support for new, smaller or community-based events.
The State Government has committed $386,000 to fund the 2017/18 Regional Events and Festival Program.
An extra $70 million in tourism funding has been invested to market South Australia nationally and internationally, as well as attracting major events to the State.
Applications for the 2017/18 Regional Events and Festivals Program and Community Events Development Fund close on March 16, and will support events held after 1 September 2017.
Successful applicants will be notified in July. Criteria and funding guidelines can be accessed online at www.tourism.sa.com/events/event-funding.aspx
Successful applicants during the last round of funding included the Kangaroo Island Marathon, the Bay to Birdwood, Ceduna Oysterfest, Lower Lakes Stockman’s Challenge on the Fleurieu Peninsula and the 18 Hours of Melrose festival in the Flinders Ranges.
For a list of successful applicants during the last round of funding, visit www.tourism.sa.com/media/more-funding-for-events-in-sa-to-boost-the-visitor-economy-across-our-regions.aspx
Quotes attributable to Minister for Tourism Leon Bignell
South Australia’s regions host some of the State’s most successful and innovative festivals and events and we’re committed to continuing to helping them thrive.
They play a key role in helping us reach our goal of creating a visitor economy worth $8 billion by 2020. We’re already well on track, with the sector at a record $6.2 billion.
The festivals we manage, such as the Santos Tour Down Under and Clipsal 500 Adelaide – as well as the dozens of events we sponsor – are huge drawcards for local and international visitors who spend big and we want more events to do the same.
One example of the value of the 2016-17 Regional Events and Festivals Program and Community Development Fund is the 2016 Coonawarra Cabernet Celebrations festival.
The additional support received through this fund allowed event organisers to extend the event program from one weekend to a full month of activities. This created about $1 million worth of direct tourism expenditure for the Limestone Coast.