South Australian boot manufacturer Rossi Boots will continue manufacturing in South Australia with support from a $250,000 State Government grant.

Rossi Boots has identified opportunities for sales growth in North America, China and the United Kingdom, and has developed a business model requiring a new IT platform and website for entry into these markets, as well as a 24/7 customer service centre in Adelaide to service online business and wholesale customers.

A recent review undertaken of their business found, with further investment, Rossi Boots could continue to manufacture the company’s renowned elastic-sided boots in Australia, making it viable for local manufacture and sale to both domestic and export markets.

The new business model means Rossi Boots will focus on growing the market for its elastic sided boot, creating 10 to 15 jobs and continuing the company’s manufacturing in South Australia.


Rossi Boots currently employs up to 80 staff and has been manufacturing boots in South Australian for 106 years.

The funding was provided to Rossi Boots in line with State Government’s economic priorities promoting growth through innovation, small business access to capital and global markets and promoting South Australia’s international connections and engagement.

The Metropolitan Fire Service has selected Rossi Boots to supply the new station boot for its firefighters, representing an estimated investment of $150,000 over three years.

Quotes attributable to Acting Premier Kyam Maher

Rossi Boots have a strong manufacturing future in South Australia, with export opportunities to huge markets in North America, China and the United Kingdom.

Our $250,000 grant to Rossi Boots will help the company to take advantage of these opportunities, securing their ongoing manufacture in South Australia.

Our priority is to help businesses thrive, locally and on the global stage, so that they, and South Australia, can grab opportunities for growth and increase jobs.

Quotes attributable to Rossi Boots CEO Myron Mann

Rossi Boots have identified a substantial export opportunity in North America and with the help of this funding agreement further expansion of our manufacturing in South Australia is possible.

Further investment in our advanced manufacturing technology and systems will allow Rossi Boots to efficiently manufacture our world class elastic sided boots in Adelaide.