Cutting-edge digital technology will take centre stage at South Australia’s newest annual event, launched by Premier Jay Weatherill today.

Hybrid World Adelaide will have a hub at the Tonsley Innovation Precinct in Adelaide’s southern suburbs for five days from October 4.

It will showcase digital music, film, drones, group gaming classes, ‘how to’ classes, a trade show and development lab, attracting some of the brightest global minds and the next generation of tech pioneers.

Another addition to South Australia’s growing October events calendar, Hybrid World Adelaide aims to foster new ideas and attract new business to South Australia.


The State Government, through Events South Australia, is the founding and principal partner of Hybrid World Adelaide. The Adelaide Film Festival will manage and deliver the event, with strong links between the two, particularly in the area of screen technology.

The creative directors are leading Los Angeles-based digital pioneer Robert Tercek and Janet Gaeta, who created and ran the popular ABC gaming program Good Game.

They will curate ticketed and free events for both industry experts and the wider public – including a conference and a trade show where visitors can see and try the latest products before they are on the market.

Hybrid World Adelaide will utilise the ultra-fast internet provided through Adelaide’s participation in the Gig City initiative.

The event’s hashtag is #hybridworldadl and for more information visit Early bird registrations for the industry conference are now open.

Quotes attributable to Premier Jay Weatherill

We want to open the door to new ideas, new people and new businesses and Hybrid World Adelaide is about us making the most of the ever-changing digital landscape which constantly offers new opportunities.

We are reinventing ourselves from primary to advanced manufacturing, a transition which will create jobs and boost our global reputation – and this event will play an important role in this process.

October is fast becoming a month showcasing local and international innovation and creativity and along with Hybrid World Adelaide we can look forward to the OzAsia Festival, Open State, Tarnanthi, Bridgestone World Solar Challenge, Ferment the Festival and Adelaide Fashion Festival.

Quotes attributable to Adelaide Film Festival Chairperson Sandra Sdraulig

It is an honour for the Adelaide Film Festival to present Hybrid World, South Australia’s newest and most innovative offering that will celebrate screens and technology and do so alongside our internationally renowned film festival. They are a magnificent complement.

We welcome the creative directors to Adelaide and look forward to supporting them to realise their extraordinary vision for Hybrid World Adelaide.

We also acknowledge the support of the State Government and particularly the Premier’s leadership in championing this digital celebration.

Quotes attributable to Hybrid World Adelaide Creative Director Robert Tercek

There’s a massive change happening right in front of us. Digital technology has begun to infuse the world around us, and this process is going to reinvent the way the whole world works.

When digital technology is no longer confined to a computer or smartphone, but instead embedded in every device around us, what happens is magical. Smart connected devices wake up and begin to talk to us, and to each other.

They share valuable data about what is happening around them, how they are being used, and how they might be used more efficiently. As a result, we’ll soon be in a position to reimagine and reinvent all of the appliances, gadgets, gizmos, machines, vehicles, lights, roadways, factories, warehouses, retail shopping centres and stores, government facilities and schools.

Quotes attributable to Hybrid World Adelaide Creative Director Janet Gaeta

There’s something for absolutely everybody at Hybrid World Adelaide, whether you are a digital native completely at home in the virtual world or curious to see how technology is impacting your life and the world around you.

Humankind with our ingenuity, optimism and hard work has brought us to the point where we are able to manipulate ourselves and our environment almost to our will thanks to digital technology.